Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller

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Sales Talk for CEOs

Alice Heiman

184 episodes

1 day ago

What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale

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Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller

Sales Talk for CEOs

42 minutes

2 months ago

Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller

People don’t trust ads. Or brands. Or even experts. Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast. In this episode: Why the trust recession is killing your pipeline The 3-part message that builds instant engagement How to make your talk (or pitch) follow the hero’s journey The #1 reason your message doesn’t spread and how to fix it Key takeaway: If people can’t repeat what you do, they won’t talk about you. Shownotes Get his new book: h...