Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales

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Sales Talk for CEOs

Alice Heiman

184 episodes

2 days ago

What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale

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Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales

Sales Talk for CEOs

17 minutes

2 months ago

Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales

Vibe selling. AI hype. New sales buzzwords. Alice Heiman isn’t buying it. In this candid solo episode, she calls out the noise and brings the focus back to what matters most for B2B CEOs: knowing your customer, building the right team, and aligning sales to how your buyers buy. Looking for clarity in a world of sales chaos? This episode is for you. Advice to CEOs: “Slow down and think deeply about how your buyers want to buy, then align your entire sales effort to that.” 🤝 Connect with Alice...