Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/13/e7/37/13e737cb-ade5-88d3-5ca2-805ce1e422aa/mza_5797637609306561084.jpg/600x600bb.jpg

Sales Talk for CEOs

Alice Heiman

184 episodes

2 days ago

What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale

All content for Sales Talk for CEOs is the property of Alice Heiman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman

Sales Talk for CEOs

12 minutes

5 months ago

Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman

Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now. Stop the pitch. Start building real connections. Alice shares how to equip your sales team to engage authentically, spark real conversations, and earn buyer trust. If you’re a CEO or sales leader wondering why your “social selling” isn’t working, star...