Running a department is hard, especially when you have other departments that you rely on for support who are also relying on you for support. Too often we hear about the negative feelings from sales to marketing or customer success to sales. Unfortunately, the harmony we can create when cross-collaborating will never be perfect, but it can be developed.

Typically when cross-department relationships sour, it's due to a lack of expectation versus reality, and a lack of empathy towards the priorities and workload of each other’s department. This can lead to ineffective execution of GTM strategies, and further put your job at risk as a team, or department leader.

In this episode, viewers will learn:

• The pitfalls of cross-collaboration and how to set proper expectations
• What mutual benefits are of cross-collaboration and how to establish desired outcomes
• The 3 types of people working on projects with you and how to identify them.