
GENERATE 50% OF YOUR SALES PIPELINE .... FOR FREE π€―
Know someone who can make this happen? I do π½ π
Comment this post, and I'm sharing his secret playbook with you π
....
86% of B2B buyers see βno real difference between suppliers.β
There's no other choice: BUILDING A BRAND IS NOT AN OPTION !
Want a proof? McKinsey & Company gets to charge $500,000 for surveys. πΈ
So what makes great B2B brand storytelling? π‘ π€
Liam Boogar-Azoulay, the Director of Global Marketing 360Learning shared his mental models for driving growth with Brand and his playbook for generating zero-cost pipeline.
These are born out of his experience, advizing dozens of startups and leading Brand at three hypergrowth startups.
When Liam joined 360Learning, only 7% of the sales pipeline was organic.. everything else was paid advertising... i.e. millions of $ spent on ads every year.
Just one year later, FREE organic pipeline accounts for >50% π
You don't get there by chance.. You need to have a playbook.