This week we talk through how to sell WITH your customer not TO your customer.  There are a few things you can do to help you navigate the sales process building a joint sale with your customer that can change your success.  One of them is to use the right terminology and get access early to the key decision business makers by leveraging your technical champions for access to the above the line budget holders.   This episode inspired by the excellent book from Skip Miller - Selling Above and Below the Line.