In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are ...
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In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are ...
Sharpening Your Sales Process: Lessons from Brandon Rush with Small Axe Sales
Sales as Service
29 minutes
6 months ago
Sharpening Your Sales Process: Lessons from Brandon Rush with Small Axe Sales
In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales, to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small Axe Sales helps businesses shift from transactional selling to building meaningful connections, enhancing long-term customer loyalty and sustainable growth. We get into Brandon’s journey from high-pressure corporate sales environments to creating his own methodology that emphasizes empathy, active ...
Sales as Service
In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are ...
