How Do You Keep Sales Human In An AI-Driven World?

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Sales Against the Odds

Sales Xceleration

3 episodes

1 day ago

There’s no silver bullet in sales. But there are proven processes, better questions, and the right kind of leadership, and that’s what we’re here to talk about. On Sales Against the Odds, we dig into the real challenges SMB leaders face and share sales strategies, tactics, and hiring best practices that actually work. This isn’t about making sales sound easy or polished. It’s about what really happens in the field. The horror stories, the humor, and the humble moments, we cover it all. Each episode, you’ll walk away with two things: stories you can relate to, and tangible actions you can take back to your business. We won’t pretend we have all the answers. But we’ve been there, we’ve seen what works, and we’re here to give you the best shot at building a sales-focused company that drives results.

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Entrepreneurship

All content for Sales Against the Odds is the property of Sales Xceleration and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

There’s no silver bullet in sales. But there are proven processes, better questions, and the right kind of leadership, and that’s what we’re here to talk about. On Sales Against the Odds, we dig into the real challenges SMB leaders face and share sales strategies, tactics, and hiring best practices that actually work. This isn’t about making sales sound easy or polished. It’s about what really happens in the field. The horror stories, the humor, and the humble moments, we cover it all. Each episode, you’ll walk away with two things: stories you can relate to, and tangible actions you can take back to your business. We won’t pretend we have all the answers. But we’ve been there, we’ve seen what works, and we’re here to give you the best shot at building a sales-focused company that drives results.

Show more...

Entrepreneurship

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How Do You Keep Sales Human In An AI-Driven World?

Sales Against the Odds

33 minutes

2 weeks ago

How Do You Keep Sales Human In An AI-Driven World?

AI should make sales more human, not less.

Host Lee Brumbaugh sits down with John Hirsh, Sales Xceleration advisor and AI strategist, to talk about how artificial intelligence is reshaping the sales landscape, from the tools we use to the way we connect with customers.

John shares how he went from mechanical engineer to sales leader, and why that technical mindset helps him see AI as more than just automation. It’s an opportunity to elevate the human side of selling. Together, they discuss how SMBs can start using AI responsibly, the difference between personalization and automation, and why a broken process will stay broken, no matter how much tech you layer on top.

Key takeaways:

Start small with AI and build from solid sales fundamentals
Clean, personalized data drives connection, not just clicks
The best sales teams blend human authenticity with smart automation

Episode highlights:

(00:00) Intro

(01:51) AI tools for SMBs and how to implement them

(05:42) Personalization in sales with AI

(07:57) Smarter targeting starts with human insight

(11:35) Balancing quantity and quality in lead generation

(15:32) Why quality outreach wins every time

(20:06) Hyper-personalization strategies that convert

(22:08) Avoiding the potential pitfalls in AI adoption

(28:01) Where AI can take sales in the future

Connect with the team:

John Hirsh on LinkedIn: https://www.linkedin.com/in/john-h-38041b22/

Lee Brumbaugh on LinkedIn: https://www.linkedin.com/in/lee-brumbaugh-7835512b/

SalesXceleration on LinkedIn: https://www.linkedin.com/company/sales-xceleration/

Explore Sales Xceleration: https://salesxceleration.com/