In this Sales & Marketing Talk Show, we discuss Outbound Sales Cadence with Michael Hanson. Michael will be answering these questions:

-How did he come up with 30 touches sales cadence?

-Why do you need 30 touches in your sales cadence? That’s quite much!

-What happens on the first day of the sales cadences?

-How many days you should wait after every day and what happens next?

-2 days later….

-2 days later….

-2 days later….

-3 days later….

-How big part of prospect answer at some point of this cadence?

-What to do if the answer is not interesting?

-Last guest April Dunford’s question to Michael: How to make sure that when you do outreach that you do it for real potential clients? (not only someone who wants to have a meeting)

-Michael’s question to the next guest Udi Ledergor, CMO at Gong