In this Sales & Marketing Talk Show, we discuss Positioning with April Dunford.   

April Dunford is the writer of Obviously Awesome and she is helping B2B Tech companies to do better positioning.  

What is positioning by April: "Positioning defines how our product is different and better than alternatives for a particular set of customers. Strong positioning is the foundation of great marketing and sales and is the starting point for a company’s messaging, branding, lead generation, and sales strategy."  

In this episode we will discuss these topics:  

When did April first realized the importance of positioning?  

What are the five main component pieces in positioning?   

How to determine your product’s unique value?  

How to choose the best market for your product?  

Three styles of positioning.