#75 What is demand generation with Kaylee Edmondson / Chili Piper

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Sales & Marketing Talk Show

Samuli Salonen

92 episodes

6 days ago

Sales & Marketing Talk Show is a podcast where I interview the best sales and marketing experts in different fields. I've always loved learning and I think the best way to do that is find someone who has already done what you want and ask them how they did it. This is the reason for hosting this talk show. If you like the podcast share it with your friends & click "follow" here! Feel free to follow more of my thoughts from Instagram: https://www.instagram.com/samuliisalonen/?hl=en

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#75 What is demand generation with Kaylee Edmondson / Chili Piper

Sales & Marketing Talk Show

44 minutes 46 seconds

4 years ago

#75 What is demand generation with Kaylee Edmondson / Chili Piper

In this Sales & Marketing Talk Show I interview the Director of Demand Generation from Chili Piper about what Demand Generation is and how to do that. We cover the following topics in our discussion:

✔️ Demand Generation in 60 seconds by Kaylee

✔️ What is the difference between Demand generation and lead generation?

✔️ Demand generation in action

✔️ What is your brand's role in demand generation?

✔️ Ideal customer profile as part of demand generation

✔️ Content as part of demand generation

✔️ Stop gating your content!

✔️ How to choose your acquisition channels?

✔️ Outbound vs Inbound demand generation

✔️ Technologies as part of demand generation

✔️ Lead scoring is broken!

✔️ What is the best way to measure your demand generation success?

✔️ My previous guest question to Kaylee: From all the demand generation tactics you use what provides the quickest results with spending the least amount of money.