Blair Smith is a Professor of Marketing and Digital Media at George Brown College. He’s also a Learning Experience Designer and Instructor at the Canadian Marketing Association. On the MBTI, he registers as an INTP—a combination found in only 3% of the population. What does this mean? He’s an ingenious problem solver, an innovation architect, and “the secret weapon”. Over his storied career, spanning across Robert Half International, General Mills Canada, Evergreen Canada, and more, Blair has won awards for mentoring, marketing innovation, and content marketing. His goal is to cut through the buzzwords, clickbait, jargon, and endless stream of tactics and tools to demystify marketing and digital media at its fundamental parts.

In this conversation we talked about social media: the good, the bad, and the ugly. We also talked about slow and deep thinking, the importance of family, and rules for what goes into your calendar and what doesn’t.