The customer is the lifeblood of any business, and for Safaricom, whose 44 million subscribers use its products and services to fuel their lives, customer obsession is a way of life. Using analytics and big data, Safaricom seeks to leverage technology to cater to the evolving needs of the customer and ensure that the ‘experience of one’ and hyper-personalisation are achieved. Listen to the full conversation here. #SafaricomNews