E9: Ultimate Guide to feature Launch. Part 2

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/70/25/27/7025276e-fa61-c73f-7664-3e0b283c2076/mza_16609171103810209708.jpg/600x600bb.jpg

SaaSy Moms

21 episodes

1 week ago

Welcome to SaaSy Moms, the podcast where tech-savvy moms navigate the intersections of SaaS, technology, career and motherhood. Hosted by two leaders in SaaS and moms, we tackle the challenges of balancing life’s biggest priorities: building and marketing exceptional products and raising exceptional humans. Whether you're solving product challenges or sleepless nights, SaaSy Moms is here to provide relatable stories, practical advice, and the occasional laugh. Join us weekly to empower your career and motherhood journey, one episode at a time.

Technology

RSS

All content for SaaSy Moms is the property of SaaSy Moms and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42806535/42806535-1737842742912-9d8a27b2b77a8.jpg

E9: Ultimate Guide to feature Launch. Part 2

SaaSy Moms

54 minutes 36 seconds

6 months ago

E9: Ultimate Guide to feature Launch. Part 2

In this episode of SaaSy Moms, we dive into the full feature launch journey:
✔️ Pre-launch prep (positioning, target audience, beta testing)
✔️ Launch execution (internal training, comms strategy, content planning)
✔️ Post-launch strategy (tracking adoption, collecting feedback, iteration)

We share tips from our product and marketing experience—plus, we talk baby sleep as well as finding yourself back after becoming a mom.

Tune in for insights, laughs, and a little SaaSy Moms magic.

✨ Don’t forget to like, subscribe, and share if you found this helpful!

Chapters

(00:00:04) Welcome to Sassy Moms - the ultimate feature launch episode.
(00:00:48) Why understanding user and business impact is important. Review Ep 8 before this.
(00:03:01) The Three Phases of a Feature Launch - A breakdown of pre-launch, launch, and post-launch steps.
(00:05:50) The #1 Mistake That Can Derail Your Launch - Why skipping critical pre-launch steps leads to failure.
(00:10:07) Internal Alignment: The Secret Weapon for a Smooth Launch - Why getting sales and support involved early is key.
(00:14:00) The Power of a Strong Value Proposition - How to communicate the real benefits of your feature (not just what it does).
(00:19:37) How to Make Your Sales Team LOVE Your Feature Launch - Essential internal enablement materials they actually need.
(00:23:29) The Perfect Product Marketing & Product Management Partnership - Why working together from day one is critical.
(00:27:10) The Ultimate Go-To-Market Launch Plan - A step-by-step breakdown of what needs to happen before launch day.
(00:30:01) Beta Testing - The role of real-world user feedback in shaping your feature.
(00:31:50) Feature Flags: How to control rollout timing and prevent disasters.
(00:34:00) How to Write a Launch Announcement That Gets Clicks - Messaging strategies for blogs, press releases, and social media.
(00:38:36) Post-Launch Reality Check: What If No One Uses Your Feature? - How to track adoption and make quick adjustments.
(00:42:30) Case Studies & Testimonials: The Key to a Second Launch Boost - Leveraging customer success stories to reinforce value.
(00:44:10) Sassy Moms Real Talk: The Unexpected Challenges of Motherhood - Anna and Wendy open up about personal struggles.
(00:45:50) Sleep Deprivation & Mom Guilt: The Hidden Battle No One Talks About - The impact of sleep schedules on mental health.
(00:48:30) Finding Yourself After Becoming a Mom - How to balance personal identity with the demands of parenting.
(00:51:20) Do You Ever Get Your Independence Back?

🎧 Available on Youtube, Apple, Amazon & more.

#productmanagement #productmarketing #featurelaunch #saasymoms #b2bsaas #sleeptraining