In this episode, Wendy and Anya deep dive into product positioning mistakes—specifically, the consequences of placing a product in the wrong category. You will learn about the challenges of market fit, customer expectations, and competition when a product is misclassified, as well as understand why adding new features won't fix fundamental product-market fit issues.
SaaSy Moms is your insightful podcast about product strategy, marketing, and business growth!
(00:00:21) Tech glitches, but SaaSy moms are unstoppable
(00:01:16) The key to SaaS product success is Customer research
(00:01:50) Costly mistakes of marketing a product in the wrong category
(00:02:56) Real life case study: When a product was marketed to the wrong category in IT (MSP Industry)
(00:06:04) Product category defines customer expectations
(00:06:49) How we fixed the wrong product category problem—Step by Step
(00:08:13) Why adding features won’t contribute to product’s growth
(00:10:34) Adjusting positioning increased sales & reduced churn
(00:11:40) User insights that changed product’s trajectory
(00:12:48) The power of rebranding
(00:13:31) Defining right Product category is a key component of product success
(00:14:22) When changing your Product Category won’t solve your problems
(00:15:10) A case study when rebranding will not work
(00:16:42) Availability of resources determines your product strategy
(00:17:36) Navigating established markets
(00:21:16) Customer research
(00:23:32) Conducting customer interviews - step by step guide
(00:25:55) Product repositioning must be a cross-team effort
(00:28:27) SaaSy Struggles: Introducing a bottle
(00:30:02) Unfair demonization of bottle in society
(00:32:35) How introducing a bottle can help with mental health
(00:35:38) Happy mom = Happy baby
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