In this episode of SaaSy Moms Wendy and Anya take a deep dive into the discipline of Product Marketing, answering key questions:
What Product Marketing actually is (hint: it's more than flashy ads!).
How PMMs bridge the gap between product, sales, and marketing
The art of positioning, messaging, and storytelling for product launches
How PMMs collaborate with demand gen, sales, content, and customer marketing
(00:00:53) What is SaaS Marketing
(00:01:43) Marketing disciplines uncovered: demand generation, customer, content, digital, event, and product marketing.
(00:04:05) What do product marketers do?
(00:05:09) Top product marketing job challenge: being a middleman
(00:07:45) Product marketing in startups
(00:09:24) What made Wendy fall in love with product marketing
(00:09:52) The power of Positioning and messaging
(00:11:12) How to do messaging to existing customers
(00:12:43) How PMMs and PMs work together
(00:15:12) Collaboration guide of PMM with other marketing departments
(00:16:43) How Product Marketers help with B2B SaaS sales
(00:18:05) Why Product marketers are babysitters
(00:18:38) Goal alignment as an instrument for navigating dependencies
(00:21:04) Day-to-day of a product marketer - positioning, feature launches, sales enablement and campaign management.
(00:25:46) SaaSy Struggles: When a Perfectly Healthy Pregnancy Took a Terrifying Turn
(00:32:50) Why an Epidural Can Be a Lifesaver in Prolonged Labor
(00:33:31) Importance of being flexible with your birth plan
(00:35:00) Drink electrolytes during labor! It can save your life.
#ProductManagement #WomenInTech #SaaSyMoms #CareerGrowth #WorkingMoms #PMTips #Motherhood