E16: How a Nurse Turned Founder Is Revolutionizing Childcare Through SaaS. Nanny vs.Daycare

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SaaSy Moms

21 episodes

1 week ago

Welcome to SaaSy Moms, the podcast where tech-savvy moms navigate the intersections of SaaS, technology, career and motherhood. Hosted by two leaders in SaaS and moms, we tackle the challenges of balancing life’s biggest priorities: building and marketing exceptional products and raising exceptional humans. Whether you're solving product challenges or sleepless nights, SaaSy Moms is here to provide relatable stories, practical advice, and the occasional laugh. Join us weekly to empower your career and motherhood journey, one episode at a time.

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E16: How a Nurse Turned Founder Is Revolutionizing Childcare Through SaaS. Nanny vs.Daycare

SaaSy Moms

1 hour 38 seconds

2 months ago

E16: How a Nurse Turned Founder Is Revolutionizing Childcare Through SaaS. Nanny vs.Daycare

What happens when a working mom experiences a childcare scare — and decides to build the solution herself? In this powerful episode, we sit down with Dr. Sarah Nadimpalli, founder of BookLilli, a SaaS-enabled childcare marketplace on a mission to make vetted, high-trust care accessible for modern families.

Sarah opens up about her path from nurse to researcher to entrepreneur, and how BookLilli grew out of her lived pain as a mom. We explore:🚀 How to validate product-market fit🧸 How to vet nannies and navigate guilt💡 Why the right caregiver can be life-changing💰 How childcare expenses tie into long-term ROI

If you’re a mom trying to balance career ambitions with family, or a founder interested in building trust-based marketplaces, this is the episode for you.

📍 Learn more: BookLilli.com🎧 Don’t forget to subscribe, rate, and share with fellow SaaSy moms!

Chapters:

(00:00:00) Meet the Woman Reinventing Childcare Tech
(00:00:47) How a Nurse Turned a Personal Crisis Into a Startup
(00:02:55) The Hidden Anxiety Every Working Mom Faces
(00:08:33) Moms, Trust Your Gut — It Builds Great Startups
(00:14:50) Cracking Product-Market Fit in Childcare SaaS
(00:20:32) Inside BookLilli: The Matchmaker for Modern Parents

(00:23:19) Why BookLilli Is Not ‘Uber for Nannies’
(00:24:09) Behind the App: How Caregiver Booking Really Works
(00:27:01) How to Build Parental Trust Into Your Product
(00:28:11) What Happens When the Nanny Isn’t a Fit?
(00:29:20) Short-Term Care or Full-Time Nanny? Here’s How It Works
(00:32:40) Making Luxury Childcare Surprisingly Affordable
(00:34:00) Pricing Like a Pro
(00:36:00) Launching a Startup City by City — Starting with Dallas
(00:38:00) How to Build Viral Growth Without Paid Ads
(00:44:00) Skip the Panels — Talk to Customers Instead
(00:45:12) Every Founder Needs This One Grounding Voice
(00:46:23) Why Moms Feel Guilty for Asking for Help
(00:47:30) Full-Time Childcare Feels Like a Financial Step Back
(00:48:57) How the Right Nanny Can Change Your Life
(00:50:00) Paid Help Isn’t a Luxury — It’s a Career Investment

(00:53:00) When Family Support Isn’t Enough
(00:54:10) Daycare or Nanny? Ask These 5 Questions First
(00:56:00) Hidden Costs of Childcare No One Talks About
(00:57:20) How to Vet a Nanny Like a Pro
(00:59:00) Today’s Moms Are Carrying an Unfair Load