In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo welcome back Ashley DeKerlegand to discuss the Action Mapping framework, a method for enhancing customer education and driving behavior change. The conversation explores the importance of measurable goals, the challenges faced in customer education, and the need for cross-functional collaboration. Ashley shares real-life examples of implementing Action Mapping, emphasizing the significance of empathy and understanding in the learning process. The episode concludes with actionable takeaways for listeners to apply the framework in both personal and professional contexts.
Takeaways
- Action Mapping focuses on behavior change rather than just knowledge.
- Measurable goals are essential for effective training.
- Collaboration across teams enhances the learning process.
- Empathy is crucial in understanding learner challenges.
- Transforming obstacles into opportunities is key to success.
- Real-life applications of Action Mapping can drive significant results.
- Avoid information dumps; focus on observable actions.
- Executive sponsorship is vital for implementing new frameworks.
- Understanding the 'why' behind actions leads to better outcomes.
- Action Mapping can be applied in various contexts, including personal life.
Contents
00:00 Intro
2:34 Action Mapping Framework Explained
5:42 Real-World Applications & Challenges
10:36 From Busywork to Measurable Impact
15:19 Shifting from Order-Takers to Advisors
19:20 Executive Sponsorship & Cross-Team Alignment
24:41 Turning Problems Into Solutions
30:57 Practical Examples & MVP Learning
39:18 Why Action Mapping Works
41:26 Wrap-Up & Homework Assignment
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Jenna Mollinet
