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SaaS Simplified Podcast - The 3-Pronged-Approach to SaaS Sales
Michael Feichtner
53 episodes
6 days ago
Welcome to the SaaS Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. By this, I mean the following: First, you need to Gain the Benefit of the Doubt from your prospect during the Information Gathering Phase. Second, you must Maintain Momentum with your Champion during the Proof Phase. And Third, you need to Seal the Deal with your Decider during Negotiations. I’m here to tie this process together with my 3-Pronged-Approach to SaaS Sales. // Michael Feichtner
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Entrepreneurship
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Welcome to the SaaS Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. By this, I mean the following: First, you need to Gain the Benefit of the Doubt from your prospect during the Information Gathering Phase. Second, you must Maintain Momentum with your Champion during the Proof Phase. And Third, you need to Seal the Deal with your Decider during Negotiations. I’m here to tie this process together with my 3-Pronged-Approach to SaaS Sales. // Michael Feichtner
Show more...
Entrepreneurship
Business
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#50 - Hello SaaS Sales Rep—Borrowed Trust at Scale — How Compliance Becomes Your Secret Sales Weapon with ComplyJet Founder Varun Jain
SaaS Simplified Podcast - The 3-Pronged-Approach to SaaS Sales
42 minutes 44 seconds
1 month ago
#50 - Hello SaaS Sales Rep—Borrowed Trust at Scale — How Compliance Becomes Your Secret Sales Weapon with ComplyJet Founder Varun Jain

Every SaaS sales team has lived this nightmare: the deal is greenlit, the champion is hyped, and then… it hits the security review wall.

In this episode, I sat down with Varun Jain, CEO of ComplyJet, to unpack how modern SaaS companies can turn compliance from a slow, painful gatekeeper into a revenue accelerator.

We explore how ComplyJet uses AI, automation, and auditor-backed trust to help SaaS vendors sail through security reviews, build instant credibility with buyers, and even arm champions with deal-closing materials.

You’ll learn how to:

💡 Turn security reviews into a closing advantage using dynamic Trust Centers and AI pre-filled questionnaires.

💡 Use borrowed trust — auditor endorsements, third-party attestations, and mapped proof — to build buyer confidence fast.

💡 Follow the three-step path to yes: trust → momentum → decision.

💡 Cut compliance drag time while keeping enterprise buyers confident and compliant.

If you’re a SaaS sales leader or AE tired of losing weeks to procurement and security reviews, this episode will change how you think about compliance — from friction to fuel.


➕ More of my work can be found here:

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠SaaSSimplified.io⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast on Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast on Castbox⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


If you like the content, don't forget to subscribe or leave a review and make sure to connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

// Michael Feichtner

SaaS Simplified Podcast - The 3-Pronged-Approach to SaaS Sales
Welcome to the SaaS Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. By this, I mean the following: First, you need to Gain the Benefit of the Doubt from your prospect during the Information Gathering Phase. Second, you must Maintain Momentum with your Champion during the Proof Phase. And Third, you need to Seal the Deal with your Decider during Negotiations. I’m here to tie this process together with my 3-Pronged-Approach to SaaS Sales. // Michael Feichtner