Welcome to the SaaS Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. By this, I mean the following: First, you need to Gain the Benefit of the Doubt from your prospect during the Information Gathering Phase. Second, you must Maintain Momentum with your Champion during the Proof Phase. And Third, you need to Seal the Deal with your Decider during Negotiations. I’m here to tie this process together with my 3-Pronged-Approach to SaaS Sales. // Michael Feichtner