Hello SaaS Sales Rep,
When price objections surface, it’s rarely about the number—it’s about uncertainty. In this episode, we explore how to use Bridging Statements to reframe cost concerns and rebuild confidence during the Evaluation phase of the SaaS Decision Cycle.
Featuring three real-world role plays with the help of AI Avatars—including a renewal conversation with a CFO—you’ll learn how to guide buyers past sticker shock with proof, relevance, and strategic questioning.
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// Michael Feichtner