Tom Drummond, founder and managing director at Heavybit Industries, dissects the seismic shift from graphical interfaces to conversational AI—and why most SaaS companies are thinking about it wrong. This isn't about adding chatbots to legacy products. It's about fundamentally rethinking what software means when voice becomes the primary interaction mode and agents become your customers. Drummond reveals why rapid execution trumps defensibility, how API-first companies will dominate the agent ...
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Tom Drummond, founder and managing director at Heavybit Industries, dissects the seismic shift from graphical interfaces to conversational AI—and why most SaaS companies are thinking about it wrong. This isn't about adding chatbots to legacy products. It's about fundamentally rethinking what software means when voice becomes the primary interaction mode and agents become your customers. Drummond reveals why rapid execution trumps defensibility, how API-first companies will dominate the agent ...
S8E8 - Navigating the Complexity of Enterprise ABM ft. Andy Ramirez, SVP of Marketing at Docker
SaaS Sessions
39 minutes
1 year ago
S8E8 - Navigating the Complexity of Enterprise ABM ft. Andy Ramirez, SVP of Marketing at Docker
In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context. Andy shares his journey from a 'recovering engineer' to a seasoned marketing leader at top companies like AWS, Amazon Prime, Smartsheet, and New Relic. We discussed the synergies between PLG and ABM, strategies for using first-party and third-party data to target accounts...
SaaS Sessions
Tom Drummond, founder and managing director at Heavybit Industries, dissects the seismic shift from graphical interfaces to conversational AI—and why most SaaS companies are thinking about it wrong. This isn't about adding chatbots to legacy products. It's about fundamentally rethinking what software means when voice becomes the primary interaction mode and agents become your customers. Drummond reveals why rapid execution trumps defensibility, how API-first companies will dominate the agent ...
