Most SaaS founders scale revenue… and destroy their families in the process. The late nights. The 18-hour days. The guilt of missing school pick-ups and family dinners. Too many founders believe it’s the price of success but it’s a lie. In this first-ever SaaS Dads podcast, Johann Nogueira (Co-founder of White Label Suite) exposes how he built a 7-figure SaaS and thousands of clients without losing his marriage, his kids, or his sanity. Inside this episode you’ll discover: ⚡ The 3 roles every SaaS must have to escape founder burnout ⚡ How Johan runs a global team but only speaks to 3 people in his org ⚡ The “producer vs. consumer” parenting hack that turns kids into future leaders ⚡ Why chasing “balance” is a trap and the model to build instead If you’re grinding harder, but drifting further from your family this conversation will flip how you build forever. ⏱️ Timestamps for Key Moments: 00:00 – Intro to SaaS Dads: What it’s really like being a SaaS founder and a father 01:06 – Johan’s journey from Comet Suite to White Label Suite 02:13 – Why Johan built his business before having kids 03:27 – Two contrasting mentor stories that shaped Johan’s parenting style 05:10 – Immigrant hustle: How Johan’s dad influenced his business values 08:17 – Johan’s parenting routines and his son’s on-camera debut 10:00 – Building creative, not consumer, mindsets in kids 14:17 – Managing a large SaaS business with minimal direct oversight 16:05 – The family-first schedule: daily routines and evening boundaries 18:50 – From 18-hour days to structured systems 26:02 – The 3 essential roles in every SaaS: Artist, Dealmaker, Manager 34:02 – Why SaaS beats traditional business for flexibility 35:05 – Walking 800km across Spain with his dad 43:46 – Teaching kids financial literacy with real cash 46:56 – Closing reflections on legacy and connection 🔥 Start your own growth journey today – Explore our solutions: 👉 https://mycrmsim.com/white-label-suite 👉 https://mycrmsim.com/ 📣 This is where it starts join our community 👉Facebook group /mycrmsim 👉Community Group