In this episode of The SaaS Operators Podcast, we sat down with Tomer Tagrin, Founder & CEO of Yotpo, to talk about how he built a billion-dollar company, and navigated one of the boldest pivots in SaaS. Tomer tells the story about how Yotpo shut down its high growth email and SMS products to focus on reviews, loyalty, and AI, and how he’s rebuilding the company to be AI-native from the ground up.

We talk about making tough decisions, sunsetting products to create focus and creating Yotpo Labs to move fast inside a large org. Tomer also shares his take on Shopify’s ecosystem, the reality that commerce is bigger than DTC, and how focus became Yotpo's competitive edge. The episode closes with a powerful explanation of what really matters, and what it's all for.