E23: How Iris Grew From $500 a Month to $3,000,000 ARR with Drew Fallon

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SAAS Operators

30 episodes

1 day ago

3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

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3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

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E23: How Iris Grew From $500 a Month to $3,000,000 ARR with Drew Fallon

SAAS Operators

44 minutes 54 seconds

1 month ago

E23: How Iris Grew From $500 a Month to $3,000,000 ARR with Drew Fallon

In this episode of The SAAS Operators Podcast, we sit down with Drew Fallon, founder of Iris, to unpack his story moving from brand side to building finance software.

Drew shares how Iris grew from a scrappy $500 a month product to a multi-million ARR platform helping brands forecast working capital and scale with confidence. We dig into the real differences between e-commerce and SAAS, the people challenges behind scaling a go-to-market team, and why raising prices can actually reduce churn.

Drew also opens up about his playbook for partnerships, inbound growth, and the wave of distressed SAAS acquisitions he sees on the horizon.

The episode closes on how Iris plans to reach $10M ARR and why finance tools can win by being embedded directly into a company’s weekly decisions.