In this episode of the SaaS Operators Podcast, we sat down with Niels Klement, CMO at Perspective.co, to talk about how they bootstrapped their way to $10M ARR almost all in Germany, primarily through paid ads.

Niels breaks down how webinar funnels let them acquire customers profitably on the front end, why they collect annual revenue up front, and how they’ve avoided raising capital by staying cashflow positive.

We talk about the economics of annual plans, free trials with credit card upfront.

Niels shares why recruiting exploded as a vertical in Germany, why lead gen is their winning use case in the US, and how adapting their messaging has been their unlock as they expand globally.

The episode ends with a deep dive into pricing, leverage, CAC payback rules, and what it really takes to build a profitable growth engine without venture money.