E11: Referral Strategies from a DMT Shaman

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SAAS Operators

30 episodes

1 day ago

3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

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3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

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E11: Referral Strategies from a DMT Shaman

SAAS Operators

43 minutes 58 seconds

4 months ago

E11: Referral Strategies from a DMT Shaman

In this episode of the SAAS Operators Podcast, we talk about product launches, market expansion and building a system for reliable growth.

Zach shares what he learnt from Foreplay’s latest product launch for Lens, including lessons around pricing, bundling and execution.

The boys explores the difference between adding new customers vs. deepening value for existing ones, and why stacking launches can backfire.

They talk about the power of referrals, how to operationalize them, and the surprising story of a DMT shaman that inspired a one-referral-per-user strategy.

The episode ends with a broader conversation about motivating adoption, integrating into workflows, and what it actually takes to compound growth in SAAS.