SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.
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SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.
Running Pricing Experiments with Marc Boscher of Unito
SaaS Open Mic by ChartMogul
25 minutes 14 seconds
3 years ago
Running Pricing Experiments with Marc Boscher of Unito
As Unito began to expand and grow, their pricing needed to adapt. However, first, the Unito team had to consider what a sustainable pricing migration could look like without disrupting existing customers and blocking the company’s continued success. So, they made pricing experiments part of their DNA. They created a dedicated pricing squad, performed continuous surveys, interviews, and pricing tests.
In this SaaS Open Mic episode, I speak with Marc Boscher, CEO and co-founder of Unito. Listen to the podcast to learn more about how a continuous testing approach can get you through a pricing migration without taking huge risks.
SaaS Open Mic by ChartMogul
SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.
