Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
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Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
SaaS CMO Pro
7 minutes
9 months ago
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate ad campaigns, website changes, customer success initiatives, and more. Whether you’re a marketer, CEO, or VC, this simple yet powerful technique can save you money, improve decision-making, and provide definitive proof of ROI—all without expensive attr...
SaaS CMO Pro
Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
