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SaaS CMO Pro
William Macaitis
38 episodes
2 months ago
Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
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Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
Show more...
Marketing
Technology,
Business,
Careers
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/77/ae/4e/77ae4ee1-d036-6348-f9a6-ab1fa2088795/mza_1712116516607567160.jpg/600x600bb.jpg
Should you skip the SMB segment?
SaaS CMO Pro
11 minutes
10 months ago
Should you skip the SMB segment?
Every SaaS and AI founder is forced with this question early on ... should you skip the SMB segment and go straight to the enterprise? I dive into the pros and cons here and lay my case for what I think is the clear answer.============================= 🦥 SaaS CMO Pro=============================Official website: https://www.saascmopro.com/============================= 🚀 About Bill:============================= Bill Macaitis is an advisor and board member guiding aspiring ...
SaaS CMO Pro
Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...