Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
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Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
I had the great pleasure of working with a spectacular team at Zendesk. I joined at an early stage (about 65 people) and came on as their first CMO. I built out the marketing team and in a couple years we took Zendesk IPO. We had a guiding principle at Zendesk and it could be distilled into two words: Beautifully Simple. This video dives into how those two words manifested into practical strategy that helped propel Zendesk to huge heights.=============================&n...
SaaS CMO Pro
Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more. Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts. Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results. ============================= 🦥 SaaS CMO Pro ===========================...
