My guest today is Tito Goldstein, Co-Founder & CEO at Zira. Our conversation focuses on: The importance of embracing sales & marketing early on; selling SaaS offerings when the person buying may feel threatened that software might replace their job!

You can learn more about Zira at: https://zira.ai

You can connect with Tito at: https://www.linkedin.com/in/titogoldstein/

Check out my Youtube channel where I post 3 episodes every week with actionable strategies on growing your SaaS business: https://tkkader.com/youtube

Learn more about my SaaS GTM Coaching Program: https://tkkader.com/gtm

Join the SaaS & Scotch community: https://bit.ly/saas-scotch

Click to tweet link: https://ctt.ac/1r9tP