Recently a business owner mentioned that one of the pain points he has is finding the time to advertise and post. He goes on to mention, "as a business owner, you don’t want to spend a lot of time on social media trying to post things". My podcast today shares tips on how to manage that pain point.
Tips are as follows;
Write out content pillars and align them with your goals. You will use that for reference when creating content.
- Create a Canva account and create content in bulk - if you are advertising on various platforms and need different sizing options - use the "resize" option instead of creating an entirely new post. Batch creating allows you to create all the content you need for the month and you would not need to worry about it again(especially if you want as little to do with sm as possible)
If you are stuck on designs, use the templates that Canva offers and add in your own colors or style.
- Write out the captions of each post as you create them and store them on a document for later.
- Schedule all your posts. Canva has a scheduling app that you could link. Or you could use Hootsuite, Later, Tailwind, or FB Business Suite.
- Use stories! If you only post twice per week, use stories to ensure that your account remains active with it's audience by creating engaging stories (this does not take long). You could even schedule your stories too!
- Make time to check on your comments and don't forget to engage even if it is for 30 minutes at a time. If you find that 30 minutes is too much time, start with 15 minutes in the morning and 15minutes in the evening.
- Repurpose content that did well.