Since 2022 a new wave of Westerners has headed to Russia, drawn by talk of tradition, order and conservatism. James C. Pearce, Jeremy Morris and Jonny Tickle compare this cohort with earlier movers, ask what they are seeking versus what they find, and dig into language barriers, bureaucracy, soft power, the YouTuber economy, and how Russians actually view these arrivals. They also set this against the wider picture of Central Asian migration and everyday life in Moscow and beyond.

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