Jeff Fleming is the National Sales Manager for BOA, a running apparel company founded in 1992. They are best known for their whimsical patterns and designs on 1 inch split shorts. If you've ever seen somebody running down the street and wondered if they were only wearing in underwear, they were probably wearing BOA. In this episode you're going to hear about Jeff's career path as a college starting quarterback, transitioning into personal training, before joining the sports retail world. BOA is something that runs in his blood. His parents founded the company and Jeff grew up around the business. Today Jeff handles all customer facing responsibilities (sales, marketing, customer service), his brother handles product and manufacturing, and his parents run the books. Their story is one of entrepreneurship and making your vision a reality. Most recently BOA has stepped up to the plate to keep their employees on payroll while manufacturing much needed personal protective equipment (PPE). They first started with medical gowns and now also produce face masks using the same material and patterns from their shorts. Give this story a listen and be inspired by the American ingenuity at work. Find BOA online at: www.boausa.com and www.instagram.com/boarunning