Having worked with teams, leagues and rights holders over the last few years on developing their international audiences, this was a fun chat to have.

Sabrina has been working for the last decade with the likes of FC Barcelona, Bayern Munich and La Liga. Helping them develop huge fan bases over a sustained period of time and seeing great success.

So what does it take? How should you measure success? Can anyone succeed there? How can you make the most of the football world watching the US over the next two years?

It's a fun topic that we could speak for many hours about.

Chapters...

00:00 Introduction to the US Market for Football

03:12 The Power of Storytelling in Sports

06:07 Defining Creativity and Self-Expression

08:54 The Journey of Entrepreneurship

12:11 Transitioning from Tech to Sports PR

14:52 Strategic Approaches to US Market Engagement

17:45 Challenges of European Clubs in the US

21:01 Understanding Success in the US Market

30:43 Strategic Partnerships in Sports

37:44 The Growth of Soccer in the U.S.

45:40 Emerging Sports and Market Trends

52:06 Celebrating Women's Sports

58:21 Lessons from the Journey

To find out more about developing international strategies in sports, drop me a message at daniel@runningoncoffee.co.uk