Matt Gentry has worked with some of the biggest names in sport including Lewis Hamilton and David Beckham. But he is most closely associated with Sir Andy Murray.

They set up 77 Sports Management together back in 2013, when Andy was world #1 and had won his first Wimbledon title, after successfully working together at Simon Fuller's agency, 19.

Now he can be found working with the top names still, this time with Authentic Brands Group. A company whose portfolio includes include Reebok, David Beckham, Ted Baker, Shaquille O'Neal, Sports Illustrated and recently bought Champion in a $1.2bn deal.

Dan and Matt's conversation delves into the meaning of creativity in sports, the transition from agency work to talent management, and the dynamics of building brands for established athletes.

Matt also discusses the entrepreneurial spirit at Authentic Brands Group and explores the impact of new media trends on athlete branding and engagement.

So much to dig into - give it a listen and let us know what you think! Enjoy.