"Draw a venn diagram of football, marketing and fandom, and Amar Singh would be smack bang in the intersection!”

In this episode of Running on Coffee, host Daniel McLaren speaks with Amar, SVP Content & Creative at sports marketing agency MKTG.

They discuss the essence of creativity in marketing, the importance of strategic thinking, and the role of diversity in the industry.

Amar shares insights from his career, including his experiences working on all sides of the industry - brand, media, club and now agency.

The conversation also touches on the current state of creativity in sports marketing, the impact of disruption, and the importance of storytelling in engaging audiences.

Make sure you listen to Amar's own podcast, the fantastic 'Sports Marketeer Podcast"