Welcome to the second in this new series with industry 'veteran' and long time podcaster, Dan McLaren.

Our aim is to discuss the challenges to creativity in an era dominated by big data and AI within the sports industry. Shining a light on those who are doing great work and those fighting to ensure we don't lose that human creative touch in how we work.

In this episode Dan sat down with Chaj (founder of GGm8) to discuss some of the misconceptions he sees when it comes to sports rights holders marketing to Gen Z and Gen Alpha.

As well this we dive into his route into the sports industry, the importance of diversity and programmes such as Merky FC, his experiences in connecting with African football audiences through his work on the Africa Football Showdown podcast during this year's AFCON. And much more!

Check out Chaj's regular newsletter on Gen Z insights

Make sure you subscribe to hear more great interviews in the coming weeks.