Welcome to the first in a new series with industry 'veteran' and long time podcaster, Dan McLaren, called "Running on Coffee" (ROC)
Our aim is to discuss the challenges to creativity in an era dominated by big data and AI within the sports industry. Shining a light on those who are doing great work and those fighting to ensure we don't lose that human creative touch in how we work.
In this first episode, I sat down with the co-founder of the recently launched MSQ Sport & Entertainment, Steve Martin.
Steve has 25+ years experience having worked at adidas, and then co-founded the hugely successful M&C Saatchi Sport & Entertainment. An agency he grew for 20 years before leaving last year.
In this we discuss a wide variety of topics, but with the overall aim to highlight creativity, what it takes to foster it and why we should be doing more of it.
Chapters
00:00 - Introduction and Agency Launch
02:50 - The Power of Creativity
13:27 - Amplifying Creativity with Technology
24:19 - Building a Successful Partnership
26:08 - Embracing Failure and Persuading Clients
27:07 - Selling Ideas in the Advertising Industry
28:05 - Wayne Rooney's Street Striker: From Two Paragraphs to a TV Show
31:49 - The Growing Impact of Sports at Cannes Lions
35:43 - Tackling Social Issues with Creativity
39:31 - Humour and Creativity in Paddy Power's Campaign
42:23 - Favourite Piece of Work
43:49 - Highlighting the Women's Game: The Orange Campaign
46:44 - Finding Inspiration through Reflection and Travel
49:38 - Agencies that Inspire: Uncommon and MSQ
Some Great Sound Bites