162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

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Running long - A trail and ultra running talk

Vert.run

181 episodes

1 week ago

Vert is the home for every trail & ultra runner. On this podcast we host conversations with key members of our Trail & Ultra running community from all over the world. From professional world class athletes to our Vert.run members and community. Narrating captivating stories and learning from and about this amazing sport.

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All content for Running long - A trail and ultra running talk is the property of Vert.run and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Running

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162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Running long - A trail and ultra running talk

1 hour 8 minutes 42 seconds

9 months ago

162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Allison Lynch is a writer, artist, competitive runner and sports marketing professional.

Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.

I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.

In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.

Follow Allison on Substack: https://notaconversationalpace.substack.com/

Allison personal website and portfolio: https://www.allisonmary.com/

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