I recently chopped it up with CEO & Founder of D-Spirits, Jay Sterling of Sterling Cartoons. We worked together on a few marketing campaigns to launch his brand on TikTok and some campaigns on Instagram. We worked together to launch a brand new TikTok for D-Spirits, which racked up over 11,000 Followers in our 45-day campaign.
The brand initially launched on Kickstarter, raising over $350,000 with 500 backers. Sterling describes the brand as, "A Brand New Monster Collecting Trading Card Game." Even the legendary Pokemon theme song singer, Jason Paige, dropped in with a special congratulations on Sterling launching the new brand.
The D-Spirit card game features over 160 creatures each with game-bending abilities. It is meant to be a fast-paced, strategic and not based heavily on luck or lucky draws.