We all know Taylor Swift as a singer and songwriter, but we don’t often think about her as a marketing guru. We should, though. Yes, she is obviously a tremendous singer, songwriter, and performer, but, in fact, Taylor Swift’s marketing ability and knowledge might be her greatest asset.

Her savvy marketing moves and quality products have turned her into a literal Billionaire with a capital B this past year. While there are marketing gurus aplenty on LinkedIn, we should all be studying T-Swit.