You're not going crazy. You swear you just watched the Champions Cup final, yet Super Rugby is in full swing and the URC is heating up? IT’S NOT YOU. Rugby is a global beast that NEVER sleeps, and we’ve finally cracked the code. The 'season' is a lie—there are MULTIPLE seasons crashing into each other year-round! While the Northern Hemisphere giants battle from autumn to spring, the Southern Hemisphere titans are doing the exact same thing on an opposite schedule. It’s a beautiful, brutal mirror image of chaos. Then you throw in powerhouse regions like South Africa where the Currie Cup and other domestic comps create a near-continuous cycle of play. This is the visual you've been screaming for on Avonetics. The master key that lays it all bare: the endless, overlapping, mind-bending timeline of professional rugby. The off-season is a myth. The game is always on. Welcome to the truth. For advertising opportunities, visit Avonetics.com.