Welcome back to another episode of the RU Strong Podcast. Today’s guest is someone who truly embodies leadership,resilience, and transformation. Bill Burke, former Michigan State University quarterback, peak performance coach, and host of Outside the Arena.

During his time in East Lansing, Bill led the Spartans to a 10-2 record, a Citrus Bowl victory, and earned his place in program history with over 5,400 passing yards and 46 career touchdowns. He once held the single game passing record of 400 yards, set against none other than Michigan and a young Tom Brady on the opposing sideline.

Bill was part of Nick Saban’s first recruiting class at Michigan State, where he learned firsthand what it meant to perform under pressure and embrace adversity. That journey, from battling on Big Ten fields to stepping into the business world, became the foundation for his life’s mission, helping othersreach their peak performance, mentally, physically, and professionally.

In this powerful conversation, Bill opens up about:     His recruiting process and the lessons learned from playing under Nick Saban. What it takes to embrace discomfort and perform when everything’s on the line.      How to carry a “next-play mentality” into business, leadership, and life.The importance of team culture, mental toughness, and thetransformation that happens off the field.

From shocking the world by upsetting #1-ranked Ohio State, to learning how to lead through adversity, Bill’s story is one ofgrit, gratitude, and growth.

So, whether you’re an athlete, entrepreneur, or leader striving for your own breakthrough moments, get ready for an inspiring playbook on how to stay strong, stay focused, and keep moving forward.

This is the RU Strong Podcast and today’s guest, Bill Burke.