What do a Brazilian retail strategist and an Indian industrial designer have in common? A passion for transforming complex systems through service design—and a shared mission to push the profession forward. In this episode, Lou welcomes Gustavo Vieira and Shreya Dahwan, two of the curators behind the upcoming Advancing Service Design conference, for a behind-the-scenes look at how service design is evolving—and how they’re helping shape that evolution.
Gustavo shares how his early work in franchising sparked a fascination with aligning brand strategy, operations, and customer experience, eventually leading him to service design as a more holistic lens. Shreya’s journey began with product design in hospitals, where she realized the real challenge wasn’t just designing a better object—it was improving the entire system around it.
Together, they reflect on the emerging trends in the field, including the move toward systems-level thinking, new contexts like journalism and B2B, and the rich global collaboration shaping this year’s conference. The conversation is full of thoughtful insight, heartfelt reflection, and a few unexpected gifts—from Ken Wilber to Picasso.
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What do a Brazilian retail strategist and an Indian industrial designer have in common? A passion for transforming complex systems through service design—and a shared mission to push the profession forward. In this episode, Lou welcomes Gustavo Vieira and Shreya Dahwan, two of the curators behind the upcoming Advancing Service Design conference, for a behind-the-scenes look at how service design is evolving—and how they’re helping shape that evolution.
Gustavo shares how his early work in franchising sparked a fascination with aligning brand strategy, operations, and customer experience, eventually leading him to service design as a more holistic lens. Shreya’s journey began with product design in hospitals, where she realized the real challenge wasn’t just designing a better object—it was improving the entire system around it.
Together, they reflect on the emerging trends in the field, including the move toward systems-level thinking, new contexts like journalism and B2B, and the rich global collaboration shaping this year’s conference. The conversation is full of thoughtful insight, heartfelt reflection, and a few unexpected gifts—from Ken Wilber to Picasso.
Envisioning and Creating New York City’s Next Park with Rosa Chang
Rosenfeld Review Podcast
33 minutes 35 seconds
10 months ago
Envisioning and Creating New York City’s Next Park with Rosa Chang
Imagine transforming a forgotten, dark space beneath one of New York’s most iconic landmarks into a vibrant community hub—this is the ambitious vision behind Gotham Park. Facilitating the vision and creation of the space beneath the Brooklyn Bridge is Lou’s guest, Rosa Chang. She shares her dream of transforming the neglected nine-acre area into a community-driven park. Initially underutilized and uninviting, the space is now being reimagined as a vibrant public hub for diverse groups to gather and connect.
Rosa discusses the process of bringing her idea to the public, emphasizing the importance of listening to the community and allowing the vision to evolve through conversations. Rather than adhering to a rigid design from the start, she facilitates discussions with local stakeholders to ensure the park meets the needs of the people it serves. She highlights the significance of respecting the space's history while meeting contemporary needs.
Their conversation also touches on Gotham Park's early successes, including the opening of the first acre and the push to revive iconic spaces like the Brooklyn Banks skate park. Rosa's approach has been one of connection and collaboration, bridging gaps between individuals and organizations to create a public space that fosters unity. Listen and be inspired!
Rosenfeld Review Podcast
What do a Brazilian retail strategist and an Indian industrial designer have in common? A passion for transforming complex systems through service design—and a shared mission to push the profession forward. In this episode, Lou welcomes Gustavo Vieira and Shreya Dahwan, two of the curators behind the upcoming Advancing Service Design conference, for a behind-the-scenes look at how service design is evolving—and how they’re helping shape that evolution.
Gustavo shares how his early work in franchising sparked a fascination with aligning brand strategy, operations, and customer experience, eventually leading him to service design as a more holistic lens. Shreya’s journey began with product design in hospitals, where she realized the real challenge wasn’t just designing a better object—it was improving the entire system around it.
Together, they reflect on the emerging trends in the field, including the move toward systems-level thinking, new contexts like journalism and B2B, and the rich global collaboration shaping this year’s conference. The conversation is full of thoughtful insight, heartfelt reflection, and a few unexpected gifts—from Ken Wilber to Picasso.
