A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
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A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
ROS Goss
49 minutes
2 weeks ago
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
ROS Goss
A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
