
Join us in this enlightening episode of Style Meets Sustainability as we chat with Arun Baid, the visionary behind Truetone Ink. Discover how herbal dyes are making waves in the sustainable fashion industry.In this episode:* Arun's transition from chemical waste management to sustainable dyeing* The intricacies of herbal dyeing processes* The role of herbal dyes in circular fashion* Advice for brands and consumers on embracing sustainabilityDon't forget to like, share, and subscribe for more insights into conscious living.Links to explore:Truetone Ink website: https://www.truetoneink.com/Reach out to them: Truetoneinquiry@gmail.com Natural Dyes of India book: https://www.calicomuseum.org/shop/natural-dyeing-processes-of-india-standard-edition/ #sustainablefashion #HerbalDyes #CircularFashion #EcoFriendlyTextiles #SlowFashion #ConsciousConsumerism #MinimalWardrobe #Upcycling #Recycling #Rewearing⏰ CHAPTERS ⏰0:00 Introduction0:45 Journey from chemical waste to True tone Ink5:53 Waste that was Arun working with7:42 Any textile industry background?8:50 How are herbal dyes different from synthetic dyes?14:58 My thoughts and doubts on how these can be used in handlooms17:16 Environmental benefits of herbal dyes 20:14 How is the colour fastening of herbal dyes?21:43 How do you source raw materials for dyes?22:40 Process of creating herbal dyes at Truetone Ink25:07 What is the scalability for larger production?26:18 Challenges faced in promoting herbal dyes27:59 Reasons why fashion industry do not choose eco friendly dyes32:47 Success stories35:05 How do herbal dyes contribute to circular fashion?37:35 How can consumers support this movement?39:22 Certifications or standards that Truetone Ink adheres to41:04 How do they impact your business?41:39 Advice for emerging brands adopting sustainable dyeing42:51 Resources for dying fabrics44:11 Future of sustainable fashion, in dyeing techniques45:20 upcoming projects of Truetone Ink46:50 Reach to True Tone Ink47:53 Snappy seconds51:33 Closing thoughts
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