Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
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Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
The Power of Authenticity: How Being Yourself Online Pays Off Big
In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.
00:00 The Power of Authenticity on Social Media
00:58 A Story of Real-Life Integration
02:07 Overcoming Niche Constraints
05:00 The Value of Being Yourself
06:30 The Impact of Authenticity on Business
13:59 Understanding the Interest-Driven Algorithm
16:09 Creating Engaging Content Series
20:06 The Bigger Picture of Social Media Influence
24:55 Final Thoughts on Authenticity
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Rooted Business
Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
