Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
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Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
Breaking the Social Media Rules: Embracing Authenticity and Human Nature
In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.
00:00 Breaking the Social Media Rules
00:58 Understanding Human Behavior
01:50 The Power of Negative Thoughts
03:04 Solving Unspoken Problems
04:52 The Age of Authenticity
05:20 Curiosity and Human Nature
06:46 The Importance of Authenticity
10:32 Building Your Audience from Values
13:49 Connecting with Your Audience
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Rooted Business
Welcome to Rooted Business, the podcast for Christian entrepreneurs who wanna grow their audience and their income without compromising their faith. I’m Leslie, a certified coach with 10 years in sales and marketing, and I believe God is our ultimate business partner. Here you’ll find practical strategies, biblical encouragement, and behind the scenes of my own journey, all to help you confidently share your gifts and glorify him.
